Architecture and design as a competitive edge
In thirty years, the Czech blinds manufacturer Neva has grown from a small shop with two employees to a company with one hundred and fifty people. They produce metal blinds in two halls in Kralice na Hané and paint them in their powder coating plant. Although the company is still growing, it maintains friendly relations with partners and employees and wants to remain a family business.
This is also evident in their new office building, which includes offices, a training centre, a canteen for employees, and a showroom, from which the brand hopes to improve the presentation of its new products.
The interior design by the Vrtiška & Žák architectural studio shows how thoughtful and original design can strengthen positive brand perception and enable a small company to compete with big players in the European or global market. And even in the seemingly "uninteresting" segment of outdoor shading.