Visual playing with the DDB logo in their offices were also supported by BOCA - by installing our SimpLay vinyl floors and Artigo rubber.
The Prague company DDB is the Czech branch of the global marketing network DDB and their offices in Pankrác House rightly deserved a completely new concept. Studio B2 Architecture opted for anamorphic playing with letters from the company logo.
The logo in its "perfect form" is visible only from one specific place. It deforms from any other point and becomes only an indistinct change of colors in space.
The material used for the floor is Expona SimpLay vinyl - ie vinyl squares without the need to glue to the substrate. In accordance with the colors of the visual identity, two shades were chosen - light Light Mono and dark Charcoal Mono. The laying had to correspond exactly to the architect's intention in the sense of a legible and deformed logo.
In total, we have installed over 700 square meters of vinyl floors in the offices.
In the middle of the interior is a yellow circular section with seating, where employees can relax, brainstorm or hold the necessary meetings. For this purpose, Artigo Multifloor Nd Uni rubber in canary yellow was chosen as the floor covering. The other surfaces in the room were finished in the same color to give the impression of an enclosed space (the glass wall can be pulled with curtains) as perfect as possible.
The whole interior very successfully reflects the creative spirit of the agency and its employees, and we are glad that we were able to contribute to this amazing realization with our work.